For a company like innocent it’s crucial that our unique tone lives as vibrantly and colourfully in French as it does in English. Our close collaboration with Matthew Eden ensures this. Never content with simply providing straightforward “word for word” translations he always offers culturally relevant suggestions that make our finished packaging and corporate texts all the more pertinent for the French market. He ensures all his translations are not only technically correct, but also, and to us much more importantly, contextually correct. He is one of our secret weapons, I’d add him to your arsenal if I were you.
Matt Gardan, Comms & Creative Director, Innocent France

“We wanted to develop training courses for the international market but our teachers lacked the required English skills so we contacted Matthew to develop an English training course specific to the bakery industry. A course of one-on-one lessons for three teachers was designed, based on oral exercises, role play with the teachers, and the preparation of a practical professional glossary.

We have achieved our first objective with the successful preparation of a three-day bakery course for an English-speaking audience.”

Isabelle Helsens, Training development manager, Paris Bakery and Patisserie School